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Why Having a Website Is Not Enough
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Having a website is a great idea in today’s world to gain exposure for your business or services. It’s an online storefront with the potential for reaching a larger audience than ever. But just having a website is not enough. Here is a short list of questions to consider whether you have a website now or you're thinking of having a website.
What is the purpose of your website?
- Do you want to highlight your products or services so people will visit your storefront?
- Do you want to have your customer buy your products or services online?
- Does the content of your site clearly let your customers know what you want them to do?
- Does the content of your site talk with your customers, telling them how they'll benefit or does it talk mostly about you?
Is Your Website Search Engine Friendly?
- Does your URL (domain name or address, example cedarhillmassage.com) contain a word or term directly related to your product or services?
- Does the Page Description contain a key phrase or word?
- Does the content at the top of your page contain your most important words or phrases?
- Do you change your content frequently?
- Where do you show up in a Google or Yahoo search?
- Are you on the first page?
Is Your Site User Friendly?
- Does you website fall within the guidelines of best practices for websites?
- If a stranger (who isn't as in love with your site as you are) able to easily find her way around your site?
- If she leaves the home page can she easily find her way back?
- Can she click on a link and automatically send you an email?
- Are your links clearly recognizable or does your customer have to hover over them first?
How will you market your website?
- Have you submitted your site to Google Web Services, Yahoo Local Businesses and LiveSearch.com?
- Have you joined online communities related to your products and services?
- Have you taken advantage of FaceBook or Twitter?
- Do you have a blog?
- Do you have a newsletter?
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